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LOCALS × K'ROAD


Print and digital locals guide to New Zealand's capital's most interesting district.




The project brief was to explore, investigate and educate myself about the parallel universe called K’road in Auckland, New Zealand and to research about its complex and exciting characteristics. To project should fight against the bad reputation the district had in the past but is on a good way to grow out of this.

2016 – semester 6, realized during exchange semester at Unitec Auckland, NZ




The outcome is a print and digital publication that introduces places at K’road and tells stories about experiences some locals had there. Based on interviews with K’roads citizens, people who work in the area as well as business owners, I figured out everything about their favorite spots, experiences and their opinion concerning the unique character of Auckland’s famous city district. I enjoyed spending a lot of hours just by talking to locals and collecting their handwritten answers to my interview questions which I used in the design.








© Anouschka Hoffmann, 2019 – Imprint ︎